ACUM
Founded in 1936, ACUM is a non-profit association that protects the copyrights of works by Israeli creators in the music, literature, and publishing industries.
The veteran guild was in need of a little facelift, and my job was to bring its sexy back. ACUM wanted to reassure and remind its members that they are there to serve their best interests. A vibrant, energetic branding, which includes a playful new color palette, reflects this harmonious partnership.
