ECI telecom
A veteran Israeli-American telecommunication company in need of a strategic and graphic evolution – a transition from the grey “server farm” model to a lighter and more technologically diverse offering.
The visual language stems from the solid network and its flexible features. Structured geometric shapes represent it, and the extensions stretched from it represent its elasticity. Fusing this clear graphic style with breathtaking natural imagery, illustrates the versatile, innovative, future-forward approach of the brand.
