My urban runway

My BFF Sivan Pnini and I have a lot of things in common; among them are passion for beauty and aesthetics, and an old love affair with New York City.

I first helped Sivan share the essence of the place that was once our home, but what started as a simple blog to showcase her passion for fashion and style, soon exploded into a mega-brand. My Urban Runway turned into a stunning online boutique, offering super-chic clothes, accessories, and a co-designed collection of home decor pieces.