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Elinor ZachElinor Zach
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Nik nak

A chain of stores that offers a range of ordinary products with a creative twist that will make you smile.

I received one of my all-time favorite prompts for this project: We bring the “fun” into functionality. The graphic language captures the twist with angled, large typography, while the black and white and primary colors bring it back to basics. The images simply make you smile, establishing a brand that doesn’t take itself too seriously.

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