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Elinor ZachElinor Zach
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crush + fancy

A jewelry brand offering a collection of two different tiers; one affordable and one luxurious.
I was entrusted with both the naming and branding, which brought me into a wonderfully dual world of imagery, where two halves continuously form a cohesive whole.
The CRUSH – designs made of the finest 925 Sterling Silver and German crystals.
The FANCY – top-quality real gold and diamond pieces.

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