THE KABBALAH STORE
Kabbalah is the Jewish spiritual wisdom that empowers us to improve our lives, discover our purpose, and achieve the lasting fulfillment we are meant to receive.
The Kabbalah Center decided to open it’s flagship store in Tel Aviv, and asked me to brand the store under the new name Lighthouse. While researching design inspiration, I discovered that Kabbalah’s greatest commodity is Light. With that insight in mind, I created a visual language that portrayed the desired exchange: enter the store to receive light and leave the store armed with light emanated from the various products sold in it.