MONETTO bank

A mobile bank concept that enables users to easily control their personal account and linked debit card by learning and adapting to their financial behavior, and by offering cool and super useful digital features that traditional banks don’t.

My branding approach was based on the idea that we are in constant search of our “bottom lines” in life. Pragmatically and conceptually. How long? How much? Who for? What for? What’s your monetto? To make this brand aspirational and relatable I used a color palette that doesn’t say “I’m a bank” and created a series of illustrations that can convey any “monetto” in life – from a trip to Paris, to new scuba-diving gear – everyone’s bottom line is different.