MOODO
A Scent-DJ-Box conceptualized and produced by Agan Aroma, a global leader in the F&F industry, that has been producing quality ingredients for fragrances for over thirty five years.
Smell is the strongest of the senses and can influence one’s mood in an instant. The brand’s strategy, created by Limor Erlichman of Brandon, is lead by the call-to-action: “Switch on your Mood”. I came up with the name – Mood + Do – the Mood Doer. The logo and visual language are driven by the 4 circular capsules in the device and the use of a fun and versatile color palette that can reflect every mood.
