ramada worldwide
A large multinational hotel chain owned by Wyndham Worldwide, operating more than 800 hotels across 63 countries.
So how do you brand a mid-priced hotel chain with a famous name and some pretty serious image issues? Based on the insight that, to most consumers, Ramada is simply a place to stay when traveling, not a destination location, we (G2) designed a new look and feel that embraces their guests’ journeys, no matter how quirky they may be, and came up with a new tagline: “You Do Your Thing, Leave The Rest To Us”.