BRÜc + BOND

This financial services company operates at the intersection of banking and business, fluent in both worlds. When they approached me under their former name, Monetta, it was clear they had the substance but lacked the articulation of their unique value. As I got to know them, one insight became the foundation of the rebrand: Good communication is the bridge between confusion and clarity.

From that truth came a new name and a visual identity that is built around a single shifting line, subtly echoing the brand’s role as a bridge between banking and business, logic and empathy, structure and service.