Lilly kai

Science and nature, east and west, body and mind – Lilly Kai blends opposing forces into one integrative skincare philosophy. As I got to know the founder, Ofri Bass, and her approach, one truth became clear to me and shaped the entire brand: balance is the key in everything. I wanted the visual identity to reflect that same sense of harmony. Gradients express the quiet merging of different philosophies, while the icon, formed by the letters L and K, captures the unity between dualities. From tone of voice to packaging, every element was crafted to speak to women who aim to live in balance, and seek skincare that does the same.