“Marvihim”

Marvihim (Hebrew for “Earning”) is a financial services brand that helps people reclaim money from massive institutions like the tax authority, national insurance, and banks. Though name wasn’t great, it was already well known, with a loyal customer base. I chose to treat it as a gift and build a brand that gives it meaning and strength. One insight became the foundation of the identity: when people understand their rights, they gain not just knowledge, but power. The new branding turns a stressful, bureaucratic process into something clear, trustworthy, and empowering.